MUSIC COMPOSED PHARMACOLOGICALLY TO RELIEVE MINOR PAINS
Pain affects 80% of us daily. So we reach for pills, even for minor pain. To reduce the medication dependence, leading pain relief brand Nurofen transformed the pain relief category with a new kind of product.
Tune Out Pain, is music scientifically engineered to help manage smaller pains.
A PIECE OF MUSIC COMPOSED PHARMACOLOGICALLY TO TRIGGER YOUR BRAIN
Created in partnership with researchers at University College Dublin and multi-instrumentalist Anatole, it’s the first time that music was composed from the ground up based on pharmacological principles, engineered to trigger specific parts of the brain. It’s free. Safe for everyone. And can be used anywhere.
Listening to it releases a burst of dopamine in the neural reward network, activating the endogenous opioids, which work as natural pain relievers in our brain.
CLINICALLY PROVEN TO REDUCE PAIN IN 77% OF PATIENTS
The innovation was clinically proven in a study by University
College Dublin to increase pain tolerance, tested on 286 patients suffering
different types of acute pain. Pain intensity and pain unpleasantness dropped significantly
in 77% of participants, far outperforming a placebo.
A SAFER NEW ENTRY POINT TO THE WHOLE CATEGORY
A SAFER NEW ENTRY POINT TO THE WHOLE CATEGORY
This is an entirely new format of pain relief in the category, giving GPs, pharmacists and dentists a new, effective, yet harmless first-line treatment for their patients’ small pains.
ALBUM COVER CREATION
We commissioned the album cover to the Data Artist Nicholas Rougueux.
The artwork translates sound into a visual language, using data visualization. The Artist used the traditional representation of scale, typically noted by the different clefs on sheet music. Each individual instrument is represented by a different color.
Try it yourself!
Clic here to listen it for free on Spotify!
Clic here to listen it for free on Spotify!
Awards >
Cannes - SHORTLIST - Direct - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Cannes - SHORTLIST - Radio & Audio - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
D&AD - SHORTLIST - Impact - Design - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Eurobest - SILVER - Radio & Audio - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Eurobest - BRONZE - Direct - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Epica Awards - SILVER - Prescription & OTC products - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Epica Awards - SILVER - Direct Marketing - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Creative Circle - GOLD - Direct - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Creative Circle - GOLD - Digital - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Creative Circle - SILVER - Media - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022
Creative Circle - BRONZE - Experiential Craft - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022