I'm proud to have worked in the team that took Magnum brand to the next level. With a solid and inclusive LGBT+ strategy, we changed the perception of the brand, from a traditional to an innovative one. This is also the most awarded campaign in the history of the brand.
Directed by Martin Werner, this campaign started for Magnum Double, but it has became a starting point for all the upcoming communication campaigns under the concept #BeTrueToYourPleasure.
Awards:
Cannes - Film - Gold
Cannes - Film - Bronze
D&AD - Film - Yellow Pencil
ACDE - Film - Silver
Eurobest - Film Craft - Bronze
El Ojo de Iberoamérica - Best Latin Idea - Grand Prix
El Ojo de Iberoamérica - Latin Idea - Gold
El Ojo de Iberoamérica - Film - Gold
El Ojo de Iberoamérica - Film - Bronze
El Ojo de Iberoamérica - Film - Bronze
El Ojo de Iberoamérica - Interactive / Branded Content - Bronze
El Ojo de Iberoamérica - Content - Gold
El Ojo de Iberoamérica - Third Eye Award - Gold
El Ojo de Iberoamérica - AV Production - Silver
Sol - TV - Silver
Sol - Branded Content - Silver
Epica Awards
CdeC (Spanish Creative Circle) - Grand Prix
CdeC (Spanish Creative Circle) - Ideas - Gold
CdeC (Spanish Creative Circle) - Production - Gold
Effie - Bronze
Eficacia (Spain Effies) - Gold