THE MOST PLAYFUL MAGNUM ICE CREAM
The milky notes of white chocolate combined with the sophistication of Magnum quality give birth to the most playful of Magnum pleasures: Magnum White. That's how the #NeverStopPlaying campaign was created. The film was directed by Martin Werner and released across Southeast Asia, Europe, Oceania, North and South America.
CHALLENGING CONSERVATIVE MARKETS
CHALLENGING CONSERVATIVE MARKETS
Aligned with the Magnum LGBT+ inclusive strategy, we made something historical for the brand: for the first time in a Magnum Global Film, we featured amongst the hero girls a transgender woman and a lesbian couple.
MEET GEENA
One of our hero girls was Geena Rocero, a Filipino transgender model, activist, and speaker, who had to fight to change her identity during her childhood.MEET GEENA
INTEGRATED CAMPAIGN
The campaign was released on TV, Outdoor and Digital according to the strategy of each market.
