THE MOST TALKED ABOUT SELF-EXAM IN HISTORY
In 1991, Carlos 'El Pibe' Valderrama was the victim of a famous 'balls grabbing' anti-fair play from a Spanish midfielder.
26 YEARS LATER...
Valderrama gave thanks to Michel.
Why?
AN INSTANT HIT
During the testicular cancer awareness month, the campaign went viral instantly across Latin America and Europe. Famous footballers diagnosed with testicular cancer shared the campaign. Even the Health Ministry of Colombia!
SELF-EXAM TUTORIAL
Below the full tutorial video released through social media.
Tons of friends shared it to me via WhatsApp without even knowing it was mine.
Tons of friends shared it to me via WhatsApp without even knowing it was mine.
TOUCHYOURFOOTBALLS.COM
TOUCHYOURFOOTBALLS.COM
We also created a website with information about testicular cancer and interviews to Valderrama where he broke the silence about funny anecdotes during his career.
AWARDS>
Cannes - SILVER - Low Budget / High Impact - Direct / Lola Mullenlowe / 2018
Cannes - SILVER - Corporate Social Responsibility - Direct / Lola Mullenlowe / 2018
Cannes - BRONZE - Film / Lola Mullenlowe / 2018
Cannes - BRONZE - Entertainment / Lola Mullenlowe / 2018
Cannes - SHORTLIST - Brand Experience & Activation / Lola Mullenlowe / 2018
Cannes - SHORTLIST - Health & Wellness / Lola Mullenlowe / 2018
Cannes - SHORTLIST - PR / Lola Mullenlowe / 2018
Ojo de Iberoamerica - GOLD - Media / Lola Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Brand Experience & Activation / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sustainable / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Digital & Social / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Film / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Content / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sports AV / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sports Digital / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - BRONZE - Effectiveness / Lola Mullenlowe / 2018
Ojo de Iberoamerica - BRONZE - AV Production / Lola Mullenlowe / 2018
Sol - SILVER - Integrated / Lola Mullenlowe / 2018
Sol - SILVER - PR / Lola Mullenlowe / 2018
Sol - BRONZE- Activation / Lola Mullenlowe / 2018
CdeC - BRONZE - Film / Lola Mullenlowe / 2018
Cannes - SILVER - Corporate Social Responsibility - Direct / Lola Mullenlowe / 2018
Cannes - BRONZE - Film / Lola Mullenlowe / 2018
Cannes - BRONZE - Entertainment / Lola Mullenlowe / 2018
Cannes - SHORTLIST - Brand Experience & Activation / Lola Mullenlowe / 2018
Cannes - SHORTLIST - Health & Wellness / Lola Mullenlowe / 2018
Cannes - SHORTLIST - PR / Lola Mullenlowe / 2018
Ojo de Iberoamerica - GOLD - Media / Lola Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Brand Experience & Activation / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sustainable / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Digital & Social / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Film / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Content / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sports AV / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - SILVER - Sports Digital / LOLA Mullenlowe / 2018
Ojo de Iberoamerica - BRONZE - Effectiveness / Lola Mullenlowe / 2018
Ojo de Iberoamerica - BRONZE - AV Production / Lola Mullenlowe / 2018
Sol - SILVER - Integrated / Lola Mullenlowe / 2018
Sol - SILVER - PR / Lola Mullenlowe / 2018
Sol - BRONZE- Activation / Lola Mullenlowe / 2018
CdeC - BRONZE - Film / Lola Mullenlowe / 2018