IF THEY EXPLAIN IT WITH FOOTBALL, YOU GET IT.
Libero is Spain’s most popular football magazine. This magazine believes that the best way to explain things to men is with football.
However, there are still certain things that men don't understand. That's why together with the magazine, we decided to launch a new product: Libero Spray.
However, there are still certain things that men don't understand. That's why together with the magazine, we decided to launch a new product: Libero Spray.
THE LAUNCH
We launched the new product in the new edition of the magazines. Then we introduced it with the main film and 4 cut downs just to our 10,000 subscribers. It didn’t take long until it went viral.
WOMEN LOVED IT!
We sent it to female journalists, influencers and referees to test it. They generated their own content and share through their social media channels. We ran out of stock in the first week. We even found our own spray in Wallapop and eBay sold up to 27x times the original cost.
SPRAY.REVISTALIBERO.COM
We created a website where fans could subscribe to get a spray and share new uses of it.
AWARDS>
Cannes - SHORTLIST - Film / Lola Mullenlowe / 2016
El Ojo de Iberoamérica - SILVER - Film / Lola Mullenlowe / 2016
El Ojo de Iberoamérica - BRONZE - Film Campaign / Lola Mullenlowe / 2016
Sol - BRONZE - Film / Lola Mullenlowe / 2016
Sol - BRONZE - PR / Lola Mullenlowe / 2016
CdeC (Spanish Creative Circle) - BRONZE - Film / Lola Mullenlowe / 2016
AWARDS>
Cannes - SHORTLIST - Film / Lola Mullenlowe / 2016
El Ojo de Iberoamérica - SILVER - Film / Lola Mullenlowe / 2016
El Ojo de Iberoamérica - BRONZE - Film Campaign / Lola Mullenlowe / 2016
Sol - BRONZE - Film / Lola Mullenlowe / 2016
Sol - BRONZE - PR / Lola Mullenlowe / 2016
CdeC (Spanish Creative Circle) - BRONZE - Film / Lola Mullenlowe / 2016