https://hetu.com.ar Hetu Wed, 22 Mar 2023 20:04:18 +0000 https://hetu.com.ar en https://hetu.com.ar/Main Sat, 02 Jun 2018 12:45:15 +0000 Hetu https://hetu.com.ar/Main HETU™ Senior Creative @ AMV BBDO &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Writer with Art Direction background. ︎︎︎︎&nbsp; London, United Kingdom &nbsp; &nbsp; &nbsp;&nbsp; +44.7970.348.378 &nbsp;︎ https://hetu.com.ar/FORD-CHARGE-AROUND-THE-GLOBE Wed, 22 Mar 2023 20:04:18 +0000 Hetu https://hetu.com.ar/FORD-CHARGE-AROUND-THE-GLOBE <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a1ab653b4a5902638c96d1c1a8d11fd28bef6a4cf9a2f3c81c142dd02cd190ca/coverphoto_03_h.jpg" data-mid="205745834" border="0" src="https://freight.cargo.site/w/1000/i/a1ab653b4a5902638c96d1c1a8d11fd28bef6a4cf9a2f3c81c142dd02cd190ca/coverphoto_03_h.jpg" /> RELIVING A TRIP AROUND THE WORLD, BUT ALL-ELECTRIC Aloha Wanderwell was the first woman to drive around the world. Her car? A Model T Ford! 100 years later, Lexie Alford retraced Aloha's steps to become the first person to circumnavigate the globe in an electric vehicle. Once again in a Ford: the new all-electric Explorer. ANNOUNCING THE JOURNEY AHEAD&nbsp; We launched the new all-electric Explorer with a PR film and print campaign that kicked off the adventure. Directed by Nicolai Fuglsig - MJZ <img width="2500" height="1365" width_o="2500" height_o="1365" data-src="https://freight.cargo.site/t/original/i/d3cdf345de8fd069b88bf6d1cf346e0613226f301c0257fa2c8e7ec2b6184309/Ford_Explorer_campaign_Car-only-pics_05.jpg" data-mid="173337973" border="0" src="https://freight.cargo.site/w/1000/i/d3cdf345de8fd069b88bf6d1cf346e0613226f301c0257fa2c8e7ec2b6184309/Ford_Explorer_campaign_Car-only-pics_05.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4d7e234bfbda3d6be946e7fe916d7f5825fdb26036e389afdc8cba8873a22933/Ford_Explorer_Aloha_NEWSPAPER_Split-2.jpg" data-mid="173337964" border="0" src="https://freight.cargo.site/w/1000/i/4d7e234bfbda3d6be946e7fe916d7f5825fdb26036e389afdc8cba8873a22933/Ford_Explorer_Aloha_NEWSPAPER_Split-2.jpg" /> <img width="2500" height="1365" width_o="2500" height_o="1365" data-src="https://freight.cargo.site/t/original/i/fc7fa5ef433cd871a6f7747288feefea8f44f84285b5e46784a59c59414710f4/Ford_Explorer_campaign_Car-only-pics_01.jpg" data-mid="173337969" border="0" src="https://freight.cargo.site/w/1000/i/fc7fa5ef433cd871a6f7747288feefea8f44f84285b5e46784a59c59414710f4/Ford_Explorer_campaign_Car-only-pics_01.jpg" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/40317f7fcb9643aa488c45718795d444274aa69578549fa1722253d7b91903d0/Ford_Explorer_Aloha_OOH_Split-.jpg" data-mid="173337966" border="0" src="https://freight.cargo.site/w/1000/i/40317f7fcb9643aa488c45718795d444274aa69578549fa1722253d7b91903d0/Ford_Explorer_Aloha_OOH_Split-.jpg" /> <img width="2500" height="1365" width_o="2500" height_o="1365" data-src="https://freight.cargo.site/t/original/i/acdbbbb4d3ede923868f429736bdacece946a7292f0220d3b47cc9ccb3c13d88/Ford_Explorer_campaign_Car-only-pics_02.jpg" data-mid="173337970" border="0" src="https://freight.cargo.site/w/1000/i/acdbbbb4d3ede923868f429736bdacece946a7292f0220d3b47cc9ccb3c13d88/Ford_Explorer_campaign_Car-only-pics_02.jpg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/a9f87e673c7af1337fe4562d0a8732488b876a5ee39ec76d339e14e63f666975/Ford_Explorer_Aloha_Split_Horizonal.jpg" data-mid="173337967" border="0" src="https://freight.cargo.site/w/1000/i/a9f87e673c7af1337fe4562d0a8732488b876a5ee39ec76d339e14e63f666975/Ford_Explorer_Aloha_Split_Horizonal.jpg" /> <img width="2500" height="1365" width_o="2500" height_o="1365" data-src="https://freight.cargo.site/t/original/i/dcc21c717b40086373c9a2e9a2f1c54eb4a1fb605c2b416dfc476c4748967a26/Ford_Explorer_campaign_Car-only-pics_03.jpg" data-mid="173337971" border="0" src="https://freight.cargo.site/w/1000/i/dcc21c717b40086373c9a2e9a2f1c54eb4a1fb605c2b416dfc476c4748967a26/Ford_Explorer_campaign_Car-only-pics_03.jpg" /> <img width="2500" height="1519" width_o="2500" height_o="1519" data-src="https://freight.cargo.site/t/original/i/3b120c0483983b92d3aaf98ac480bb08f454adfb43bc7c7586a396062e1e3577/Ford_Explorer_Aloha_Vertical-1-1.jpg" data-mid="173337968" border="0" src="https://freight.cargo.site/w/1000/i/3b120c0483983b92d3aaf98ac480bb08f454adfb43bc7c7586a396062e1e3577/Ford_Explorer_Aloha_Vertical-1-1.jpg" /> <img width="2500" height="1365" width_o="2500" height_o="1365" data-src="https://freight.cargo.site/t/original/i/70916d9d9b3b6cfc472d4ee1841acb8d39d6ed67b350bcd4635f8c77b5d4dff4/Ford_Explorer_campaign_Car-only-pics_04.jpg" data-mid="173337972" border="0" src="https://freight.cargo.site/w/1000/i/70916d9d9b3b6cfc472d4ee1841acb8d39d6ed67b350bcd4635f8c77b5d4dff4/Ford_Explorer_campaign_Car-only-pics_04.jpg" /> <img width="2500" height="1519" width_o="2500" height_o="1519" data-src="https://freight.cargo.site/t/original/i/d50ac29567e94e765acf00091e36315b90a6ddc906d4f346d4d4bf66f09ca6b8/Aloha_Ford_Print_newspaper-real-web.jpg" data-mid="180057876" border="0" src="https://freight.cargo.site/w/1000/i/d50ac29567e94e765acf00091e36315b90a6ddc906d4f346d4d4bf66f09ca6b8/Aloha_Ford_Print_newspaper-real-web.jpg" /> Photography by Patrik Johall ALOHA WANDERWELL 100 years ago, between 1922 and 1927, Guinness World Record’s holder Aloha Wanderwell, became the first woman to drive around the world on a journey that took her through 43 countries. She did it all in a Ford Model T. <img width="3268" height="1749" width_o="3268" height_o="1749" data-src="https://freight.cargo.site/t/original/i/21223701e0b06a0648340484783a636b93202ba183f1237b643926ae68b63961/Ford_Aloha-_comp-5-low.jpg" data-mid="172849194" border="0" src="https://freight.cargo.site/w/1000/i/21223701e0b06a0648340484783a636b93202ba183f1237b643926ae68b63961/Ford_Aloha-_comp-5-low.jpg" /> <img width="240" height="135" width_o="240" height_o="135" data-src="https://freight.cargo.site/t/original/i/50dcbe93cf489edd785a4161f6ef1ca080d15f42d2321740fbc6c9f6b6a07327/Y2Mate_is_-_This_is_the_New_All-Electric_Explorer__This_is_Exploring_Reinvented_-AoYHfeeVl74-1080p-1656015156444_AdobeExpress-1.gif" data-mid="173332350" border="0" src="https://freight.cargo.site/w/240/i/50dcbe93cf489edd785a4161f6ef1ca080d15f42d2321740fbc6c9f6b6a07327/Y2Mate_is_-_This_is_the_New_All-Electric_Explorer__This_is_Exploring_Reinvented_-AoYHfeeVl74-1080p-1656015156444_AdobeExpress-1.gif" /> <img width="240" height="135" width_o="240" height_o="135" data-src="https://freight.cargo.site/t/original/i/419da2a1dbccefe7f2d15b9271a7b7c82d0737f7f0ce1f9d8b4f97ca107c790f/Alohas_Journey_Reinvented_20032023v2_AdobeExpress.gif" data-mid="173332349" border="0" src="https://freight.cargo.site/w/240/i/419da2a1dbccefe7f2d15b9271a7b7c82d0737f7f0ce1f9d8b4f97ca107c790f/Alohas_Journey_Reinvented_20032023v2_AdobeExpress.gif" /> <img width="240" height="135" width_o="240" height_o="135" data-src="https://freight.cargo.site/t/original/i/e183b0332fedfd63166cba98e01705d3291fe08fb305ceb2596f4864a5c90b78/Y2Mate_is_-_This_is_the_New_All-Electric_Explorer__This_is_Exploring_Reinvented_-AoYHfeeVl74-1080p-1656015156444_AdobeExpress-2.gif" data-mid="173332351" border="0" src="https://freight.cargo.site/w/240/i/e183b0332fedfd63166cba98e01705d3291fe08fb305ceb2596f4864a5c90b78/Y2Mate_is_-_This_is_the_New_All-Electric_Explorer__This_is_Exploring_Reinvented_-AoYHfeeVl74-1080p-1656015156444_AdobeExpress-2.gif" /> LEXIE ALFORD100 years later, Lexie Alford, another Guinness World Records holder (the youngest person to visit every country in the world), retraced Aloha's footsteps in the new all-electric Explorer. For the first time ever, an electric vehicle traveled around the world in a new, sustainable way. That’s Exploring Reinvented! <img width="4250" height="2271" width_o="4250" height_o="2271" data-src="https://freight.cargo.site/t/original/i/a7cabc974d73fe8a9fea5b530e3a1df40b96b57394185858cd8a4e1e5520e547/Charge-Around-the-world-artwork-low-low.jpg" data-mid="208268544" border="0" src="https://freight.cargo.site/w/1000/i/a7cabc974d73fe8a9fea5b530e3a1df40b96b57394185858cd8a4e1e5520e547/Charge-Around-the-world-artwork-low-low.jpg" /> <img width="200" height="113" width_o="200" height_o="113" data-src="https://freight.cargo.site/t/original/i/7982a5dc2fb976c8793032cc861ef961a5779865bd161e6030fe705f13691f57/Lexie_wide_02-low.gif" data-mid="206057594" border="0" src="https://freight.cargo.site/w/200/i/7982a5dc2fb976c8793032cc861ef961a5779865bd161e6030fe705f13691f57/Lexie_wide_02-low.gif" /> <img width="200" height="113" width_o="200" height_o="113" data-src="https://freight.cargo.site/t/original/i/e9a18e3b8a2b6776417d41ad4963e1165a1dbb68ef0e7eae0bccd8fc465680b7/Lexie_wide_03-low.gif" data-mid="206057595" border="0" src="https://freight.cargo.site/w/200/i/e9a18e3b8a2b6776417d41ad4963e1165a1dbb68ef0e7eae0bccd8fc465680b7/Lexie_wide_03-low.gif" /> <img width="200" height="113" width_o="200" height_o="113" data-src="https://freight.cargo.site/t/original/i/59f3b81c96b8f5e40273d65069fcde02c7500bbe96a045e210270e9ad1207b89/Lexie_wide_01-low.gif" data-mid="206057593" border="0" src="https://freight.cargo.site/w/200/i/59f3b81c96b8f5e40273d65069fcde02c7500bbe96a045e210270e9ad1207b89/Lexie_wide_01-low.gif" /> A NEW WORLD RECORD!On March 26th, 2024, after around 200 days behind the wheel, Lexie Alford made history as the first person to circumnavigate the world in an electric vehicle. To validate the record, RecordSetter provided a Garmin GPS unit that communicated Lexie's position via satellite uplink. Additionally, they conducted spot checks at various points along the route for in-person verification, ensuring the journey met their stringent certification criteria. <img width="4410" height="1752" width_o="4410" height_o="1752" data-src="https://freight.cargo.site/t/original/i/de117620a0aad3de274af235fafaba7da14e3a7aaf3318ed249f5492880ec851/Artboard-3x89-low.jpg" data-mid="208268569" border="0" src="https://freight.cargo.site/w/1000/i/de117620a0aad3de274af235fafaba7da14e3a7aaf3318ed249f5492880ec851/Artboard-3x89-low.jpg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/4329e96ebef857d4146b7c2786dd928c2485d2852e009a60bf457d0886196cc5/ford-news-eu-Charge_Around_The_Globe_4-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007813" border="0" src="https://freight.cargo.site/w/1000/i/4329e96ebef857d4146b7c2786dd928c2485d2852e009a60bf457d0886196cc5/ford-news-eu-Charge_Around_The_Globe_4-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/12811b7af1d1820112e7b128928ee0a8d877e146f1f6b12c3f503a1c4b519a0f/ford-news-eu-POST_8-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007847" border="0" src="https://freight.cargo.site/w/1000/i/12811b7af1d1820112e7b128928ee0a8d877e146f1f6b12c3f503a1c4b519a0f/ford-news-eu-POST_8-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/f6c492def8b6070bc72326cadf107c1a72e7a9a041c49428ec7cb3ea51c71773/ford-news-eu-POST_5-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007828" border="0" src="https://freight.cargo.site/w/1000/i/f6c492def8b6070bc72326cadf107c1a72e7a9a041c49428ec7cb3ea51c71773/ford-news-eu-POST_5-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/23be146c09dee8d0241c7baed51171bfd1fe443cdee93fbc1c774f05c6ecbe3f/ford-news-eu-POST_4-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007824" border="0" src="https://freight.cargo.site/w/1000/i/23be146c09dee8d0241c7baed51171bfd1fe443cdee93fbc1c774f05c6ecbe3f/ford-news-eu-POST_4-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/31d869bec38a79623af94858010e9b0574f0e1c91f37eb98f22397c78b9ce02b/ford-news-eu-POST_9-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007823" border="0" src="https://freight.cargo.site/w/1000/i/31d869bec38a79623af94858010e9b0574f0e1c91f37eb98f22397c78b9ce02b/ford-news-eu-POST_9-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/ebf152cdfb94cc5b1df6651191ab83d71f09c8e0016c025d5edfc6bc21c4c1ed/ford-news-eu-Charge_Around_The_Globe_7-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007815" border="0" src="https://freight.cargo.site/w/1000/i/ebf152cdfb94cc5b1df6651191ab83d71f09c8e0016c025d5edfc6bc21c4c1ed/ford-news-eu-Charge_Around_The_Globe_7-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/76eb4d0f7febe96739fa0437092265af3dc055772852cd03436cd2ab56f4844f/ford-news-eu-POST_6-16x9-2160x1215.jpg.renditions.extra-large.jpeg" data-mid="206007844" border="0" src="https://freight.cargo.site/w/1000/i/76eb4d0f7febe96739fa0437092265af3dc055772852cd03436cd2ab56f4844f/ford-news-eu-POST_6-16x9-2160x1215.jpg.renditions.extra-large.jpeg" /> <img width="2880" height="550" width_o="2880" height_o="550" data-src="https://freight.cargo.site/t/original/i/edfb924a4d152c5dd40b13bab7cd83d2c276202eb09718b15c74cecabfe85c21/PRSupers22.png" data-mid="205976228" border="0" src="https://freight.cargo.site/w/1000/i/edfb924a4d152c5dd40b13bab7cd83d2c276202eb09718b15c74cecabfe85c21/PRSupers22.png" /> <img width="520" height="293" width_o="520" height_o="293" data-src="https://freight.cargo.site/t/original/i/3a1f56a32acb7a7846c98c11b81a78482a23b585796c959a79b0cd4c6457c036/4a8bde087e7943b79bf9610ab4a42fb5-low.gif" data-mid="208273985" border="0" src="https://freight.cargo.site/w/520/i/3a1f56a32acb7a7846c98c11b81a78482a23b585796c959a79b0cd4c6457c036/4a8bde087e7943b79bf9610ab4a42fb5-low.gif" /> <img width="1347" height="1289" width_o="1347" height_o="1289" data-src="https://freight.cargo.site/t/original/i/3ad30a2c2db40d446be390ecb6aa06067f371d2cbfa7c550ddff8360c28f9f24/Screenshot-2024-03-26-at-16.00.35-low.jpg" data-mid="208274093" border="0" src="https://freight.cargo.site/w/1000/i/3ad30a2c2db40d446be390ecb6aa06067f371d2cbfa7c550ddff8360c28f9f24/Screenshot-2024-03-26-at-16.00.35-low.jpg" /> NOW STREAMING ON AMAZON PRIME VIDEO!A three-part docuseries of the journey premiered in November 2024 across Europe. <img width="3308" height="1548" width_o="3308" height_o="1548" data-src="https://freight.cargo.site/t/original/i/fafa34a566d45b734470e877f5feebe288dda6d7a6e661f65e66d0a7862039f6/AmazonPrime_01.jpg" data-mid="221956812" border="0" src="https://freight.cargo.site/w/1000/i/fafa34a566d45b734470e877f5feebe288dda6d7a6e661f65e66d0a7862039f6/AmazonPrime_01.jpg" /> <img width="3354" height="2036" width_o="3354" height_o="2036" data-src="https://freight.cargo.site/t/original/i/41f26cf075ce94aee4c06ba0bf1b8baff106185017dd7bff58274a997867ce50/AmazonPrime_02.jpg" data-mid="221956822" border="0" src="https://freight.cargo.site/w/1000/i/41f26cf075ce94aee4c06ba0bf1b8baff106185017dd7bff58274a997867ce50/AmazonPrime_02.jpg" /> <img width="520" height="229" width_o="520" height_o="229" data-src="https://freight.cargo.site/t/original/i/5b41b8cee8380714f566ffae0f1b59072d126febfa9b9f9101dca95d45b238e0/Trailer_04-b.gif" data-mid="221956900" border="0" src="https://freight.cargo.site/w/520/i/5b41b8cee8380714f566ffae0f1b59072d126febfa9b9f9101dca95d45b238e0/Trailer_04-b.gif" /> Directed by Chris Faith AWARDS&gt; The Webby Awards - WINNER&nbsp;- Advertising, Media &amp; PR Auto &amp; Auto Services - Ford 'Charge Around The Globe' / AMV BBDO London / 2025D&amp;AD - Shortlist&nbsp;- Creator Content - Creator &amp; Brand Partnerships - Ford 'Charge Around The Globe' / AMV BBDO London / 2025 Creative Circle - SILVER&nbsp;- Film - Branded Entertainment Documentary - Ford 'Charge Around The Globe' / AMV BBDO London / 2025 https://hetu.com.ar/XBOX-THE-BIRTH-OF-GAMING-TOURISM Wed, 05 Aug 2020 16:43:05 +0000 Hetu https://hetu.com.ar/XBOX-THE-BIRTH-OF-GAMING-TOURISM <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b96fc383fb8b2aaccc05b12b72110fd66e0fabd3023e55958bcf4c8d57d2e0cf/coverphoto_02_footer_hetu_02_-copy.jpg" data-mid="109771904" border="0" src="https://freight.cargo.site/w/1000/i/b96fc383fb8b2aaccc05b12b72110fd66e0fabd3023e55958bcf4c8d57d2e0cf/coverphoto_02_footer_hetu_02_-copy.jpg" /> THE BIRTH OF GAMING TOURISM The incredible picture quality of video games and the immersiveness generated by realistic landscapes gave birth to gaming tourism, which made more and more people explore games, rather than just focusing on traditional gameplay.That’s why Xbox partnered with Rough Guides, to publish the first travel guide to the gaming worlds. <img width="2880" height="438" width_o="2880" height_o="438" data-src="https://freight.cargo.site/t/original/i/8e26056c210bfa6d336a540dd7562a57c295681cb2cfed3d0ac60a29bd21fd14/PRSupers2_new.png" data-mid="109194396" border="0" src="https://freight.cargo.site/w/1000/i/8e26056c210bfa6d336a540dd7562a57c295681cb2cfed3d0ac60a29bd21fd14/PRSupers2_new.png" /> LAUNCHED IN JANUARY 2020 AT THE UK’S LARGEST TRAVEL EXPO Launched at London Olympia’s “Destinations: The Holiday &amp; Travel Show”, the UK’s biggest holiday and travel event. Together with an official press conference on the main stage we set up a promotional tourism stand. Visitors were able to explore the gaming worlds and have a look at the first copies of the book. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/5c1fa021618cd1f5d61775fbc1541455375c547b6634767e00208ed9792c40b8/Stand-web.jpg" data-mid="79191053" border="0" src="https://freight.cargo.site/w/1000/i/5c1fa021618cd1f5d61775fbc1541455375c547b6634767e00208ed9792c40b8/Stand-web.jpg" /> <img width="2880" height="1613" width_o="2880" height_o="1613" data-src="https://freight.cargo.site/t/original/i/12ea5ed245afc70993b93e92a28bae75d5bac2fac36d2c303de03cb531dedbf3/stand_malta_2.jpg" data-mid="88741816" border="0" src="https://freight.cargo.site/w/1000/i/12ea5ed245afc70993b93e92a28bae75d5bac2fac36d2c303de03cb531dedbf3/stand_malta_2.jpg" /> <img width="1524" height="1500" width_o="1524" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6a1f7ac0b9eaba5a8158f514bc8fdc47314f431edeab87f7908b9e99979880b3/stand3-web.jpg" data-mid="79194731" border="0" src="https://freight.cargo.site/w/1000/i/6a1f7ac0b9eaba5a8158f514bc8fdc47314f431edeab87f7908b9e99979880b3/stand3-web.jpg" /> <img width="2880" height="1611" width_o="2880" height_o="1611" data-src="https://freight.cargo.site/t/original/i/1f957f82ebca4105f73177f4d57b397574bcb2b95e94ed869b22ce54f55dea96/stand_malta_3.jpg" data-mid="88741817" border="0" src="https://freight.cargo.site/w/1000/i/1f957f82ebca4105f73177f4d57b397574bcb2b95e94ed869b22ce54f55dea96/stand_malta_3.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/de3193c4e5ce1110ed7f419cb195e4e496f7454740cf7ce4aaaf646b267be739/stand4-web.jpg" data-mid="79194732" border="0" src="https://freight.cargo.site/w/1000/i/de3193c4e5ce1110ed7f419cb195e4e496f7454740cf7ce4aaaf646b267be739/stand4-web.jpg" /> 186 PAGES OF TRAVEL ADVICE. BUT FOR GAMES. The eight titles included in the book were carefully curated in order to show a wide variety of destinations.They all have an open-world element that allows you to wander and explore as you wish.The IPs included are Forza Horizon 4, Shadow of the Tomb Raider, Tom Clancy’s The Division 2, Assassin’s Creed Oddyssey, Halo 5: Guardians, Sea of Thieves, Metro Exodus and Anthem. <img width="1500" height="1174" width_o="1500" height_o="1174" data-src="https://freight.cargo.site/t/original/i/7bd723409615f0b976eea71d8bae1986a3f443049c7ca5cc3da42a89a391866f/Anthem-web.jpg" data-mid="79195239" border="0" src="https://freight.cargo.site/w/1000/i/7bd723409615f0b976eea71d8bae1986a3f443049c7ca5cc3da42a89a391866f/Anthem-web.jpg" /> <img width="320" height="180" width_o="320" height_o="180" data-src="https://freight.cargo.site/t/original/i/f200c083bd234f420d493d083df690f6fcaff69edfc364b8a7f39e1461b56a72/GuideAnim_HD_v004_422_3.gif" data-mid="79195350" border="0" src="https://freight.cargo.site/w/320/i/f200c083bd234f420d493d083df690f6fcaff69edfc364b8a7f39e1461b56a72/GuideAnim_HD_v004_422_3.gif" /> <img width="1500" height="1088" width_o="1500" height_o="1088" data-src="https://freight.cargo.site/t/original/i/ab521d677fafd3d84d5b4335a3fda4ef74e343a522ed9b6d22717eeda896a3b7/Halo-5-web.jpg" data-mid="79195388" border="0" src="https://freight.cargo.site/w/1000/i/ab521d677fafd3d84d5b4335a3fda4ef74e343a522ed9b6d22717eeda896a3b7/Halo-5-web.jpg" /> <img width="1500" height="1119" width_o="1500" height_o="1119" data-src="https://freight.cargo.site/t/original/i/76d1c8f22828073151e5562025279f80ae6d6ed8c9b8056c15eed33f20c327a2/Forza-web.jpg" data-mid="79195382" border="0" src="https://freight.cargo.site/w/1000/i/76d1c8f22828073151e5562025279f80ae6d6ed8c9b8056c15eed33f20c327a2/Forza-web.jpg" /> TWO MONTHS AFTER LAUNCH... OUR NEW WAY TO TRAVEL BECAME THE ONLY WAY TO TRAVEL This was a campaign that started well before Covid-19 but gained added utility once the world could no longer travel. <img width="2880" height="1610" width_o="2880" height_o="1610" data-src="https://freight.cargo.site/t/original/i/17a6be2a359b929ef75788f06981a49cbcdb5da5f59ab50d7b7d747823bed439/context-copy.jpg" data-mid="109194976" border="0" src="https://freight.cargo.site/w/1000/i/17a6be2a359b929ef75788f06981a49cbcdb5da5f59ab50d7b7d747823bed439/context-copy.jpg" /> <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/68efadc550323b9f82db48f7981f4b43f1eaea1d430b54ac55e3b0bc313c16fe/context_-copy.jpg" data-mid="109194977" border="0" src="https://freight.cargo.site/w/1000/i/68efadc550323b9f82db48f7981f4b43f1eaea1d430b54ac55e3b0bc313c16fe/context_-copy.jpg" /> <img width="2953" height="1158" width_o="2953" height_o="1158" data-src="https://freight.cargo.site/t/original/i/23b65e622e3c648f41c1d7cda7052f2fe65a20a8d90b9ea13db861eff16bab3a/tweet-cloud_low.jpg" data-mid="109192560" border="0" src="https://freight.cargo.site/w/1000/i/23b65e622e3c648f41c1d7cda7052f2fe65a20a8d90b9ea13db861eff16bab3a/tweet-cloud_low.jpg" /> &nbsp;IN-GAME WALKING TOURS &amp; VIDEO CALL BACKGROUNDS During lockdown, we hosted in-game walking tours based on the guidebook and turned our gaming destinations into official Microsoft Teams’ backgrounds. <img width="2362" height="1328" width_o="2362" height_o="1328" data-src="https://freight.cargo.site/t/original/i/7c1d6b183457547164dc76f77119807faebd3b63de5379d4096e2a6b857c7cce/internet-platforms.jpg" data-mid="109194722" border="0" src="https://freight.cargo.site/w/1000/i/7c1d6b183457547164dc76f77119807faebd3b63de5379d4096e2a6b857c7cce/internet-platforms.jpg" /> A VIDEO GAME BRAND TURNED INTO A TOURIST BRANDLike in real life, we created a set of souvenirs of the most iconic gaming destinations appearing on the book and sent them to gaming and travel journalists. <img width="1500" height="587" width_o="1500" height_o="587" data-src="https://freight.cargo.site/t/original/i/adff3bcd151358b956967393cda6a8ecfab33eae5708479af22c97c6045c9a68/T-Shirt-MockUp_3TS-web.jpg" data-mid="79195640" border="0" src="https://freight.cargo.site/w/1000/i/adff3bcd151358b956967393cda6a8ecfab33eae5708479af22c97c6045c9a68/T-Shirt-MockUp_3TS-web.jpg" /> <img width="1500" height="1061" width_o="1500" height_o="1061" data-src="https://freight.cargo.site/t/original/i/d0dbe6de94fd33e3e93c571960f568395e4066c1f3ed47f5a92b7df4fb791006/Bookmark-mockup-x3-web.jpg" data-mid="79195729" border="0" src="https://freight.cargo.site/w/1000/i/d0dbe6de94fd33e3e93c571960f568395e4066c1f3ed47f5a92b7df4fb791006/Bookmark-mockup-x3-web.jpg" /> <img width="1778" height="1778" width_o="1778" height_o="1778" data-src="https://freight.cargo.site/t/original/i/b2f7fd1a33f5b54735215193e860e2ea98c58460709c6ee555f3d9d0491f7b1e/magnet.jpg" data-mid="79195795" border="0" src="https://freight.cargo.site/w/1000/i/b2f7fd1a33f5b54735215193e860e2ea98c58460709c6ee555f3d9d0491f7b1e/magnet.jpg" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ed50fba0bc3b060b9ecc731fe4dec6a907144350bc24be25741c561b222f4280/mug.jpg" data-mid="79195813" border="0" src="https://freight.cargo.site/w/1000/i/ed50fba0bc3b060b9ecc731fe4dec6a907144350bc24be25741c561b222f4280/mug.jpg" /> <img width="1500" height="1029" width_o="1500" height_o="1029" data-src="https://freight.cargo.site/t/original/i/ace74a440914d59069eb16c933b5a2b15bbad62a34df82838f0b7ac1e1f92931/Influencers-web.png" data-mid="79195961" border="0" src="https://freight.cargo.site/w/1000/i/ace74a440914d59069eb16c933b5a2b15bbad62a34df82838f0b7ac1e1f92931/Influencers-web.png" /> AVAILABLE NOW AT THE MICROSOFT STORE All proceeds go to SpecialEffect, a charity that helps people with disabilities to enjoy video games. <img width="2146" height="790" width_o="2146" height_o="790" data-src="https://freight.cargo.site/t/original/i/939ae9823f7308bdc23788f11bfd57cee6c7ae3749e1a7404593ef63565959e4/MSstore.png" data-mid="79196042" border="0" src="https://freight.cargo.site/w/1000/i/939ae9823f7308bdc23788f11bfd57cee6c7ae3749e1a7404593ef63565959e4/MSstore.png" /> AWARDS&gt; Cannes - GOLD - Direct - Data &amp; Technology Gaming - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021 Cannes - GOLD - Brand Experience &amp; Activation - Retail Experience &amp; Activation - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021 Cannes - GOLD - Print &amp; Publishing - Commercial Publications - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021Cannes - SILVER - Brand Experience &amp; Activation - Excellence in Brand Experience - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021 Cannes - SILVER - Entertainment Audiovisual Branded Content - Brand Integration &amp; Sponsorships Partnerships - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021Cannes - BRONZE - Direct - Direct: Sectors - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021Cannes - BRONZE - Direct - Culture &amp; Context - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021 Cannes - BRONZE - Brand Experience &amp; Activation - Excellence in Brand Experience - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021Cannes - BRONZE - Brand Experience &amp; Activation - Brand Experience &amp; Activation: Sectors - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021 Cannes - SHORTLIST - Titanium - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020/2021Cannes - SHORTLIST - Industry Craft - Art Direction - Xbox 'The Birth of Gaming Tourism'/ McCANN London / 2020/2021Cannes - SHORTLIST - Direct - Excellence in Direct - Xbox 'The Birth of Gaming Tourism'/ McCANN London / 2020/2021Cannes - SHORTLIST - Media - Media: Sectors - Xbox 'The Birth of Gaming Tourism'/ McCANN London / 2020/2021Cannes - SHORTLIST - Media - Branded Content &amp; Entertainment - Xbox 'The Birth of Gaming Tourism'/ McCANN London / 2020/2021 D&amp;AD - YELLOW PENCIL - Integrated - Collaborative Campaigns - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021D&amp;AD - YELLOW PENCIL - Entertainment - Experiential - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021D&amp;AD - YELLOW PENCIL - Entertainment - Integrated - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021 D&amp;AD - GRAPHITE PENCIL - Writing for Design - Graphic - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021 D&amp;AD - WOOD PENCIL - Direct - Integrated - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021D&amp;AD - WOOD PENCIL - Gaming - Experiential - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021 ANDY Awards - GOLD - Idea - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020 ANDY Awards - GOLD - Craft - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020 The One Show - GOLD - Branded Entertainment - Innovation in Branded Entertainment - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020 The One Show - SILVER - Direct Marketing - Integrated Campaign - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020 The One Show - SILVER - Digital Craft - Digital/Physical - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020The One Show - SILVER - Print - Booklets &amp; Brochures - Xbox 'The Rough Guide to Xbox' / McCANN London / 2020The One Show - BRONZE - Integrated - Co-Promotions - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2020Epica Awards - GOLD - Native Advertising - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021Epica Awards - GOLD - Integrated Campaigns - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021Epica Awards - SILVER - Recreation &amp; Leisure - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021Epica Awards - BRONZE - Direct Marketing - Xbox 'The Birth of Gaming Tourism' / McCANN London / 2021 Webby Awards - NOMINEE - Advertising, Media &amp; PR Brand Strategy - Xbox 'The Rough Guide to Xbox' / McCANN London / 2020 https://hetu.com.ar/GEARS-OF-WAR-BOUND-BY-INK Fri, 13 Nov 2020 18:46:37 +0000 Hetu https://hetu.com.ar/GEARS-OF-WAR-BOUND-BY-INK <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9c4f1185d6ad9ceab79453cfacb236e422bc3d20a66d61aaba6d07ffcbc50380/coverphoto_02_hetu.jpg" data-mid="88744690" border="0" src="https://freight.cargo.site/w/1000/i/9c4f1185d6ad9ceab79453cfacb236e422bc3d20a66d61aaba6d07ffcbc50380/coverphoto_02_hetu.jpg" /> GEARS FANS ARE SO DEDICATED THAT WE MADE AN AD ENTIRELY OUT OF THEIR TATTOOS Gears of War is a video game known for the extreme dedication of its community. So much, in fact, that Gears fans around the world have tattooed themselves with characters, symbols and weapons. To give back to that community, Xbox set out an experiment: could a new Gears ad, with an all-new Gears story, be created entirely from the tattoos of fans? This is the result. The story shows iconic series hero Marcus Fenix battling enemies General Raam and Queen Myrrah, but facing defeat, Gears fans and new protagonist Kait Diaz come to his rescue, combining their weapons to finally conquer their foes. &nbsp; Directed by Sam Gainsborough - Blinkink&nbsp; A SOCIAL FIRST CAMPAIGN Unlike traditional productions where you start with a script to then make the film, it all started from fans in different markets including London, LA, NY, Mexico City and Vancouver, who had to send pictures of their existing and new Gears tattoos to be part of the tribute film. Our application form collapsed in minutes! <img width="5689" height="2840" width_o="5689" height_o="2840" data-src="https://freight.cargo.site/t/original/i/1199b7db30ab4caa2774fe6ba4c32bca923f4560f3dc668dbaa87a873485084d/Gears_Phone_mockup_1-low.jpg" data-mid="123052259" border="0" src="https://freight.cargo.site/w/1000/i/1199b7db30ab4caa2774fe6ba4c32bca923f4560f3dc668dbaa87a873485084d/Gears_Phone_mockup_1-low.jpg" /> NO CGI, REAL TATTOOS ONLY! We had to collate images and edit in real time until a compelling story was created without any supporting CGI. Only real tattoos, original dialogues and sound FX from the game were painstakingly selected and synced for this execution. <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/3bfaca07123366708709aee750d9f5a1e393db44231a38c10bf7be0dc43db693/GOW_Gif_3.gif" data-mid="123052369" border="0" src="https://freight.cargo.site/w/480/i/3bfaca07123366708709aee750d9f5a1e393db44231a38c10bf7be0dc43db693/GOW_Gif_3.gif" /> <img width="520" height="291" width_o="520" height_o="291" data-src="https://freight.cargo.site/t/original/i/b5926de348848a56fca8ba1f4d7e7869c89620e910e6b7fe1e8b43662ecb66f5/Dan_gif.gif" data-mid="123052290" border="0" src="https://freight.cargo.site/w/520/i/b5926de348848a56fca8ba1f4d7e7869c89620e910e6b7fe1e8b43662ecb66f5/Dan_gif.gif" /> <img width="500" height="279" width_o="500" height_o="279" data-src="https://freight.cargo.site/t/original/i/57da024e80475922cda7e6fffcc0eb9c9800fd7afc7a320f7bd58eec5aa2aa02/GOW_Robot_gif-low.gif" data-mid="123052354" border="0" src="https://freight.cargo.site/w/500/i/57da024e80475922cda7e6fffcc0eb9c9800fd7afc7a320f7bd58eec5aa2aa02/GOW_Robot_gif-low.gif" /> <img width="240" height="135" width_o="240" height_o="135" data-src="https://freight.cargo.site/t/original/i/f5d9e0b1bd6051337ca972bba3b10aae1e374aedab54e75ab9751f6168afc15d/GOW_Gif_1-1-240.gif" data-mid="123570688" border="0" src="https://freight.cargo.site/w/240/i/f5d9e0b1bd6051337ca972bba3b10aae1e374aedab54e75ab9751f6168afc15d/GOW_Gif_1-1-240.gif" /> <img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/3ea1bb9c51ed4a738a42d47122babf6fccd0088126cb2095a9bfd2f1251fd46d/GOW_Queen.gif" data-mid="123052322" border="0" src="https://freight.cargo.site/w/500/i/3ea1bb9c51ed4a738a42d47122babf6fccd0088126cb2095a9bfd2f1251fd46d/GOW_Queen.gif" /> WORKING WITH TOP TATTOO ARTISTS FROM 5 CITIESMost of the tattoos were crowdsourced, but we didn’t want to let fans out from this tribute. Therefore, we gave away free tats to those who want to participate. We let them choose and workshop their own tattoo with top tattoo artists from renowned parlours such as: Gristle (NY/LA), Soy Feliz (Mexico City), The Fall (Vancouver), Gypsy Blood (London). <img width="2308" height="1288" width_o="2308" height_o="1288" data-src="https://freight.cargo.site/t/original/i/30acce68cca468617867ded4fcabdd3b42bdf9e826bc490cd8bec24dd57a5e76/GOW_tattoo_7-low.jpg" data-mid="123055250" border="0" src="https://freight.cargo.site/w/1000/i/30acce68cca468617867ded4fcabdd3b42bdf9e826bc490cd8bec24dd57a5e76/GOW_tattoo_7-low.jpg" /> <img width="2308" height="1288" width_o="2308" height_o="1288" data-src="https://freight.cargo.site/t/original/i/f08cc1a118552fc1f3ccab68d55c81bc497896627ffe04bf53c5cde6da1aa7b7/GOW_tattoo_6-low.jpg" data-mid="123055249" border="0" src="https://freight.cargo.site/w/1000/i/f08cc1a118552fc1f3ccab68d55c81bc497896627ffe04bf53c5cde6da1aa7b7/GOW_tattoo_6-low.jpg" /> <img width="2308" height="1288" width_o="2308" height_o="1288" data-src="https://freight.cargo.site/t/original/i/664fdad7ebd46fc49e8df5a8f0492f2484a3a3b509269eb7f1f1c299c0acab2a/GOW_tattoo_8-low.jpg" data-mid="123055251" border="0" src="https://freight.cargo.site/w/1000/i/664fdad7ebd46fc49e8df5a8f0492f2484a3a3b509269eb7f1f1c299c0acab2a/GOW_tattoo_8-low.jpg" /> <img width="2308" height="1288" width_o="2308" height_o="1288" data-src="https://freight.cargo.site/t/original/i/52298c2118883fd16c0723ad6d81fdf8c2266cf921a7d4b8afbedcf628ac4064/GOW_tattoo_9-low.jpg" data-mid="123055253" border="0" src="https://freight.cargo.site/w/1000/i/52298c2118883fd16c0723ad6d81fdf8c2266cf921a7d4b8afbedcf628ac4064/GOW_tattoo_9-low.jpg" /> <img width="2308" height="1288" width_o="2308" height_o="1288" data-src="https://freight.cargo.site/t/original/i/afdc21c8408a3ab0d9e0ce29497238c825513509411eb782551eb8f716017436/GOW_tattoo_10-low.jpg" data-mid="123055254" border="0" src="https://freight.cargo.site/w/1000/i/afdc21c8408a3ab0d9e0ce29497238c825513509411eb782551eb8f716017436/GOW_tattoo_10-low.jpg" /> AWARDS&gt;Cannes - SHORTLIST - Film Craft - Postproduction - Editing - Xbox 'Bound By Ink'/ McCANN London / 2020/2021 Clio Entertainment - GRAND CLIO - Games - Original Content - Fan Driven - Xbox 'Bound By Ink'/ McCANN London / 2021 Clio Entertainment - GOLD - Games - Audio/Visual Craft - Editing - Xbox 'Bound By Ink'/ McCANN London / 2021Clio Entertainment - GOLD - Games - Original Content - Fan Driven - Xbox 'Bound By Ink'/ McCANN London / 2021Clio Entertainment - SILVER - Games - Original Content - Creative Content - Xbox 'Bound By Ink'/ McCANN London / 2021Clio Entertainment - SILVER - Games - Social Media - Long Form Social Video - Xbox 'Bound By Ink'/ McCANN London / 2021Clio Entertainment - BRONZE - Games - Audio/Visual - Spot - Xbox 'Bound By Ink'/ McCANN London / 2021The One Show - MERIT - Film - User-Generated Content - Xbox 'Bound By Ink'/ McCANN London / 2022 https://hetu.com.ar/NUROFEN-TUNE-OUT-PAIN Wed, 30 Mar 2022 13:59:27 +0000 Hetu https://hetu.com.ar/NUROFEN-TUNE-OUT-PAIN <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3b1dae9fcc6214057db051384363e494b6c27919754d8bb36746e5001ae3f50b/coverphoto_N01.jpg" data-mid="138042566" border="0" src="https://freight.cargo.site/w/1000/i/3b1dae9fcc6214057db051384363e494b6c27919754d8bb36746e5001ae3f50b/coverphoto_N01.jpg" /> MUSIC COMPOSED PHARMACOLOGICALLY TO RELIEVE MINOR PAINS Pain affects 80% of us daily. So we reach for pills, even for minor pain. To reduce the medication dependence, leading pain relief brand Nurofen transformed the pain relief category with a new kind of product. Tune Out Pain,&nbsp;is music scientifically engineered to help manage smaller pains. <img width="2880" height="438" width_o="2880" height_o="438" data-src="https://freight.cargo.site/t/original/i/e2af67700960ca8a9d831c316cb18363b0c5d9418df457056245fe66529b668f/PRSupers2.png" data-mid="138154201" border="0" src="https://freight.cargo.site/w/1000/i/e2af67700960ca8a9d831c316cb18363b0c5d9418df457056245fe66529b668f/PRSupers2.png" /> A PIECE OF MUSIC COMPOSED PHARMACOLOGICALLY TO TRIGGER YOUR BRAIN Created in partnership with researchers at University College Dublin and multi-instrumentalist Anatole, it’s the first time that music was composed from the ground up based on pharmacological principles, engineered to trigger specific parts of the brain. It’s free. Safe for everyone. And can be used anywhere. Listening to it releases a burst of dopamine in the neural reward network, activating the endogenous opioids, which work as natural pain relievers in our brain. <img width="2980" height="1693" width_o="2980" height_o="1693" data-src="https://freight.cargo.site/t/original/i/204e1558e19331fc55f938ab0d87a9dc856ff7dc55c55cad49cb703bc5f93208/Nurofen_TOP_Sound-waves-LOW.jpg" data-mid="139088012" border="0" src="https://freight.cargo.site/w/1000/i/204e1558e19331fc55f938ab0d87a9dc856ff7dc55c55cad49cb703bc5f93208/Nurofen_TOP_Sound-waves-LOW.jpg" /> <img width="2870" height="1610" width_o="2870" height_o="1610" data-src="https://freight.cargo.site/t/original/i/a20944ded685edddaad20279db51d7742f2e709d2d4fd11b861e4539058e6f54/Claire.jpg" data-mid="138149102" border="0" src="https://freight.cargo.site/w/1000/i/a20944ded685edddaad20279db51d7742f2e709d2d4fd11b861e4539058e6f54/Claire.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/8dd16c98a449051bab762b0d9496adc66f6b562100bfe735c4e40dc8a9251cfa/giphy-LOW.gif" data-mid="139084819" border="0" src="https://freight.cargo.site/w/480/i/8dd16c98a449051bab762b0d9496adc66f6b562100bfe735c4e40dc8a9251cfa/giphy-LOW.gif" /> <img width="2866" height="1604" width_o="2866" height_o="1604" data-src="https://freight.cargo.site/t/original/i/da19543d4dba082ddea15e94ef392995e543f8d4d972d6c2591ab991c192372d/anatole.jpg" data-mid="138149114" border="0" src="https://freight.cargo.site/w/1000/i/da19543d4dba082ddea15e94ef392995e543f8d4d972d6c2591ab991c192372d/anatole.jpg" /> CLINICALLY PROVEN TO REDUCE PAIN IN 77% OF PATIENTS&nbsp; The innovation was clinically proven in a study by University College Dublin to increase pain tolerance, tested on 286 patients suffering different types of acute pain. Pain intensity and pain unpleasantness dropped significantly in 77% of participants, far outperforming a placebo. <img width="2232" height="829" width_o="2232" height_o="829" data-src="https://freight.cargo.site/t/original/i/bc07971e0582345b8b8c7c79515e2e019cc719717feb8db488001716524e0e88/Nurofen_TOP_graphic-info-LOW.jpg" data-mid="139099440" border="0" src="https://freight.cargo.site/w/1000/i/bc07971e0582345b8b8c7c79515e2e019cc719717feb8db488001716524e0e88/Nurofen_TOP_graphic-info-LOW.jpg" /> A SAFER NEW ENTRY POINT TO THE WHOLE CATEGORY This is an entirely new format of pain relief in the category, giving GPs, pharmacists and dentists a new, effective, yet harmless first-line treatment for their patients’ small pains. <img width="2878" height="1614" width_o="2878" height_o="1614" data-src="https://freight.cargo.site/t/original/i/f3e81acad3323ed56c540c0e84a271bac5215a7357b4b53e55e9e5120974d6e9/pain-scale.jpg" data-mid="138166099" border="0" src="https://freight.cargo.site/w/1000/i/f3e81acad3323ed56c540c0e84a271bac5215a7357b4b53e55e9e5120974d6e9/pain-scale.jpg" /> <img width="2872" height="1612" width_o="2872" height_o="1612" data-src="https://freight.cargo.site/t/original/i/0b1cb7a48ab306e3cd94b8171717186d25bb06c1792ec8e2163720d59a4b2ece/GP.jpg" data-mid="138167598" border="0" src="https://freight.cargo.site/w/1000/i/0b1cb7a48ab306e3cd94b8171717186d25bb06c1792ec8e2163720d59a4b2ece/GP.jpg" /> <img width="1500" height="1208" width_o="1500" height_o="1208" data-src="https://freight.cargo.site/t/original/i/cd682a3d73de406da982a336f746c5262ab91889c4185c7061e1f799d0891bea/NF_TOP_HCP_Prescip_OpC_11-low.jpg" data-mid="139101659" border="0" src="https://freight.cargo.site/w/1000/i/cd682a3d73de406da982a336f746c5262ab91889c4185c7061e1f799d0891bea/NF_TOP_HCP_Prescip_OpC_11-low.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/54b7734d848f910800a5cde98b688f21d1a0f454aed2776adb7dc78102f6c5f0/Nurofen_TOP_Scan-giphy-LOW.gif" data-mid="139091154" border="0" src="https://freight.cargo.site/w/480/i/54b7734d848f910800a5cde98b688f21d1a0f454aed2776adb7dc78102f6c5f0/Nurofen_TOP_Scan-giphy-LOW.gif" /> <img width="2870" height="1614" width_o="2870" height_o="1614" data-src="https://freight.cargo.site/t/original/i/4c5b7df49f7b34dcc0a12daa9ea29882b506f9f7b6ddc2c61300070f40359adb/dentist.jpg" data-mid="138167608" border="0" src="https://freight.cargo.site/w/1000/i/4c5b7df49f7b34dcc0a12daa9ea29882b506f9f7b6ddc2c61300070f40359adb/dentist.jpg" /> <img width="1500" height="921" width_o="1500" height_o="921" data-src="https://freight.cargo.site/t/original/i/6549737871b3ee03b3528b498d7fe96034d3f5ad9e981ab61007e6826216d839/Nurofen_TOP_Speaker-LOW.jpg" data-mid="139088359" border="0" src="https://freight.cargo.site/w/1000/i/6549737871b3ee03b3528b498d7fe96034d3f5ad9e981ab61007e6826216d839/Nurofen_TOP_Speaker-LOW.jpg" /> ALBUM COVER CREATION We commissioned the album cover to the Data Artist Nicholas Rougueux. The artwork translates sound into a visual language, using data visualization. The Artist used the traditional representation of scale, typically noted by the different clefs on sheet music. Each individual instrument is represented by a different color. <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/07f13d8f95f9d1e7998573dd8481663ed731013c652a60d2fe5020f8a6f4789a/Nurofen_TOP_Lockup_02-LOW.jpg" data-mid="139085427" border="0" src="https://freight.cargo.site/w/1000/i/07f13d8f95f9d1e7998573dd8481663ed731013c652a60d2fe5020f8a6f4789a/Nurofen_TOP_Lockup_02-LOW.jpg" /> <img width="1500" height="1123" width_o="1500" height_o="1123" data-src="https://freight.cargo.site/t/original/i/11cf6f1ba62bdbf1e797569ab639e850fcfb50efa61db52e48820bcf206b0749/Nurofen_TOP_vynil_01-LOW.jpg" data-mid="139088490" border="0" src="https://freight.cargo.site/w/1000/i/11cf6f1ba62bdbf1e797569ab639e850fcfb50efa61db52e48820bcf206b0749/Nurofen_TOP_vynil_01-LOW.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/2672d613baab5d0212cf3655c87e3ef558405658c5d1e64136ec7d82fc3c186c/Nurofen_TOP_Lockup-LOW.gif" data-mid="139087057" border="0" src="https://freight.cargo.site/w/480/i/2672d613baab5d0212cf3655c87e3ef558405658c5d1e64136ec7d82fc3c186c/Nurofen_TOP_Lockup-LOW.gif" /> <img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/df04a7e0af8cda38e12806192f612edd97ccc95278471baff2d35a941694b6e4/Nurofen_TOP_vinyls-3-LOW.jpg" data-mid="139088486" border="0" src="https://freight.cargo.site/w/1000/i/df04a7e0af8cda38e12806192f612edd97ccc95278471baff2d35a941694b6e4/Nurofen_TOP_vinyls-3-LOW.jpg" /> Try it yourself! Clic here to listen it for free on Spotify!Awards &gt; Cannes - SHORTLIST - Direct - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022 Cannes - SHORTLIST - Radio &amp; Audio - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022D&amp;AD - SHORTLIST - Impact - Design - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022 Eurobest - SILVER - Radio &amp; Audio - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022Eurobest - BRONZE - Direct - Healthcare - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022 Epica Awards - SILVER - Prescription &amp; OTC products - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022Epica Awards - SILVER - Direct Marketing - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022 Creative Circle - GOLD - Direct - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022Creative Circle - GOLD - Digital - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022Creative Circle - SILVER - Media - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022Creative Circle - BRONZE - Experiential Craft - Reckitt Nurofen 'Tune Out Pain'/ McCANN London / 2022 https://hetu.com.ar/ALZHEIMER-S-SOCIETY-MY-CARER Thu, 16 May 2019 11:21:45 +0000 Hetu https://hetu.com.ar/ALZHEIMER-S-SOCIETY-MY-CARER <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ec5a23ebda8affaa12f36c566e4f06e592d58b99ae5f79b0d9d7b10e89b1b0b9/coverphoto_02_footer.jpg" data-mid="79327145" border="0" src="https://freight.cargo.site/w/1000/i/ec5a23ebda8affaa12f36c566e4f06e592d58b99ae5f79b0d9d7b10e89b1b0b9/coverphoto_02_footer.jpg" /> TURNING A VOICE ASSISTANT INTO A REAL-LIFE ASSISTANT By 2025, 1 million people will have dementia in the UK. My Carer, is a free skill that turns any Alexa device into a full-time carer to help them live their own life, without the need of paying fortunes for private carers. HOW IT WORKS It works as a real carer, reminding to take their medication, to have lunch or any other appointment. But it also assists them step by step until the task is complete. <img width="2500" height="1260" width_o="2500" height_o="1260" data-src="https://freight.cargo.site/t/original/i/b8cb292b49d1a13830a6e0a48a466385ec63c21767f30cb18ef1423d9f70be1c/explicacion.jpg" data-mid="42401891" border="0" src="https://freight.cargo.site/w/1000/i/b8cb292b49d1a13830a6e0a48a466385ec63c21767f30cb18ef1423d9f70be1c/explicacion.jpg" /> <img width="240" height="69" width_o="240" height_o="69" data-src="https://freight.cargo.site/t/original/i/c40b4ab37c38026b4c82f2b9bd67f62e8b81c31d2247c2291c1263bb74730bb5/from.png" data-mid="42406789" border="0" data-scale="62" src="https://freight.cargo.site/w/240/i/c40b4ab37c38026b4c82f2b9bd67f62e8b81c31d2247c2291c1263bb74730bb5/from.png" /> <img width="549" height="522" width_o="549" height_o="522" data-src="https://freight.cargo.site/t/original/i/fa8a336f2b65a00075cf14a9fa0e7f4868ab26d74ffe285255179fdd76a59af4/postick.png" data-mid="42402116" border="0" data-scale="93" src="https://freight.cargo.site/w/549/i/fa8a336f2b65a00075cf14a9fa0e7f4868ab26d74ffe285255179fdd76a59af4/postick.png" /> <img width="240" height="69" width_o="240" height_o="69" data-src="https://freight.cargo.site/t/original/i/ac47270f9c93eb96223ae4ccc59586a9739c92644b82be15fb19cab76acd8d47/to.png" data-mid="42406726" border="0" data-scale="63" src="https://freight.cargo.site/w/240/i/ac47270f9c93eb96223ae4ccc59586a9739c92644b82be15fb19cab76acd8d47/to.png" /><img width="904" height="766" width_o="904" height_o="766" data-src="https://freight.cargo.site/t/original/i/c2a1e073884a06d57432507c9609a31d55516de974f87e15109b01e2fa9548e1/Board_gif.gif" data-mid="42400956" border="0" src="https://freight.cargo.site/w/904/i/c2a1e073884a06d57432507c9609a31d55516de974f87e15109b01e2fa9548e1/Board_gif.gif" /> UX DESIGN Through the app, the person living with dementia can customize a whole routine very easily, thanks to its user-friendly design. <img width="2303" height="4134" width_o="2303" height_o="4134" data-src="https://freight.cargo.site/t/original/i/70b686335feea4e926595369c656ad2fc2c69acd7eeed911fe4c351293db935e/ux-black.png" data-mid="42408176" border="0" src="https://freight.cargo.site/w/1000/i/70b686335feea4e926595369c656ad2fc2c69acd7eeed911fe4c351293db935e/ux-black.png" /> A PERMANENT RESEARCH TOOL It also works as a permanent research tool. All the data collected by the device is combined with machine learning and send to Alzheimer’s Society, helping to study behaviour and cognitive functions. <img width="2527" height="1053" width_o="2527" height_o="1053" data-src="https://freight.cargo.site/t/original/i/d8d7f2e1f78688f4cf6bf40ad06be8ab8b093b31e26ac41439ddc07e9cf18520/Research_quote.jpg" data-mid="42409167" border="0" src="https://freight.cargo.site/w/1000/i/d8d7f2e1f78688f4cf6bf40ad06be8ab8b093b31e26ac41439ddc07e9cf18520/Research_quote.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5a7bb28a77b38c678151a3dedb9a35e02cebc1dea4377579b9f4d1803ba0aa38/pic02.jpg" data-mid="42404620" border="0" src="https://freight.cargo.site/w/1000/i/5a7bb28a77b38c678151a3dedb9a35e02cebc1dea4377579b9f4d1803ba0aa38/pic02.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ed59a4a976010b5f435add2f0072ea6252d237bd8905a907041b29105ed02cb7/pic03-web.jpg" data-mid="42409273" border="0" src="https://freight.cargo.site/w/1000/i/ed59a4a976010b5f435add2f0072ea6252d237bd8905a907041b29105ed02cb7/pic03-web.jpg" /> <img width="2500" height="1523" width_o="2500" height_o="1523" data-src="https://freight.cargo.site/t/original/i/9bf8cdbbdf95123a52410e30b32743402cd0d965a285c751093f7ee01ad8c5bf/macs.jpg" data-mid="42410245" border="0" src="https://freight.cargo.site/w/1000/i/9bf8cdbbdf95123a52410e30b32743402cd0d965a285c751093f7ee01ad8c5bf/macs.jpg" /> Available now at Amazon Store US and UK! AWARDS&gt; Cannes - BRONZE - Brand Experience &amp; Activation - Touchpoints &amp; Technology - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021 Cannes - BRONZE - Radio &amp; Audio - Innovation in Radio &amp; Audio - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021Cannes - SHORTLIST - Brand Experience &amp; Activation - Not-For-Profit Charity - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021 Cannes - SHORTLIST - Digital Craft Form - Experience Design: Voice - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021 Cannes - SHORTLIST - Digital Craft Data &amp; AI - IA Application - Alzheimer’s Society 'My Carer'/ McCANN London / 2020/2021 Cannes - SHORTLIST - Creative Data - Data Driven Consumer Product Alzheimer’s Society 'My Carer'/ McCANN London / 2019Cannes - SHORTLIST - Direct - Data &amp; Technology - New Realities &amp; Voice Activation - Alzheimer’s Society 'My Carer' / McCANN London / 2019 ANDY Awards - GOLD - Idea - Alzheimer’s Society 'My Carer' / McCANN London / 2020 The One Show - BRONZE - Direct Marketing&nbsp; - Use of Smart Devices &amp; Voice Assistants - Alzheimer’s Society 'My Carer' / McCANN London / 2020 Clio - SILVER - Digital/Social Media Technique - Alzheimer’s Society 'My Carer' / McCANN London / 2019 Clio - SILVER - Digital/Mobile - Alzheimer’s Society 'My Carer' / McCANN London / 2019 LIA - GOLD - Digital - Innovative Use of Digital - Alzheimer’s Society 'My Carer' / McCANN London / 2019 LIA - SILVER - The New - Creative Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2019 LIA - BRONZE - Digital - UX User Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2019Webby Awards - NOMINEE - Apps, Mobile &amp; Voice - Best User Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2020 Epica Awards - BRONZE - Creative Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2019 Epica Awards - BRONZE - Health and Safety - Alzheimer’s Society 'My Carer' / McCANN London / 2019ADC Germany - BRONZE - Digital Communications - Innovative use of Digital Channels - Alzheimer’s Society 'My Carer' / McCANN London / 2020 ADC Germany - BRONZE - Digital Communications - Digital Experiences for Conversational/Voice Experience - Alzheimer’s Society 'My Carer' / McCANN London / 2020British Creative Circle - SILVER - Innovation - Use of Technology - Alzheimer’s Society 'My Carer' / McCANN London / 2020 British Creative Circle - BRONZE - Best Charity - Public Service Direct Campaign - Alzheimer’s Society 'My Carer' / McCANN London / 2020 https://hetu.com.ar/LIBERO-TOUCH-YOUR-FOOTBALLS Sun, 22 Jul 2018 21:18:02 +0000 Hetu https://hetu.com.ar/LIBERO-TOUCH-YOUR-FOOTBALLS <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d44503801fd40723a74e40675ed891cba21e826dc8ddc01010b91aabf7084b8c/coverphoto_02_footer.jpg" data-mid="79327175" border="0" src="https://freight.cargo.site/w/1000/i/d44503801fd40723a74e40675ed891cba21e826dc8ddc01010b91aabf7084b8c/coverphoto_02_footer.jpg" /> THE MOST TALKED ABOUT SELF-EXAM IN HISTORY In 1991, Carlos 'El Pibe' Valderrama was the victim of a famous 'balls grabbing' anti-fair play from a Spanish midfielder. <img width="1085" height="788" width_o="1085" height_o="788" data-src="https://freight.cargo.site/t/original/i/57bc7a59739b2823775d0cdf8eb2e0a8132520d2ddc00c9825f7023560f32994/05.jpg" data-mid="20873472" border="0" src="https://freight.cargo.site/w/1000/i/57bc7a59739b2823775d0cdf8eb2e0a8132520d2ddc00c9825f7023560f32994/05.jpg" /> <img width="1085" height="786" width_o="1085" height_o="786" data-src="https://freight.cargo.site/t/original/i/8cf23c22b206ad77a66f8dc2160e2d3060e96a45f17694a67d12725ce6c85252/06.jpg" data-mid="20873473" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8cf23c22b206ad77a66f8dc2160e2d3060e96a45f17694a67d12725ce6c85252/06.jpg" /> 26 YEARS LATER... Valderrama gave thanks to Michel. Why? AN INSTANT HIT During the testicular cancer awareness month, the campaign went viral instantly across Latin America and Europe. Famous footballers diagnosed with testicular cancer shared the campaign. Even the Health Ministry of Colombia! <img width="2500" height="1260" width_o="2500" height_o="1260" data-src="https://freight.cargo.site/t/original/i/85e0db5f59d2c60bf240883a0936dbf5a105f24489918116ad3ea5c16f1a67cc/tv-pr-WEB.jpg" data-mid="22572102" border="0" src="https://freight.cargo.site/w/1000/i/85e0db5f59d2c60bf240883a0936dbf5a105f24489918116ad3ea5c16f1a67cc/tv-pr-WEB.jpg" /><img width="1500" height="958" width_o="1500" height_o="958" data-src="https://freight.cargo.site/t/original/i/3c1c88c84a9bdd3aa22dd2689963490faa850552a9f2b472e64e1b8411ef476e/Influencers_01.png" data-mid="21720171" border="0" src="https://freight.cargo.site/w/1000/i/3c1c88c84a9bdd3aa22dd2689963490faa850552a9f2b472e64e1b8411ef476e/Influencers_01.png" /> SELF-EXAM TUTORIAL Below the full tutorial video released through social media.Tons of friends shared it to me via WhatsApp without even knowing it was mine. <img width="750" height="628" width_o="750" height_o="628" data-src="https://freight.cargo.site/t/original/i/1303045fe4314a9d7d98309a397f6ca6c3368b2112e5f26dab6d52bf8cee0e37/FEEL.gif" data-mid="20875453" border="0" data-scale="90" src="https://freight.cargo.site/w/750/i/1303045fe4314a9d7d98309a397f6ca6c3368b2112e5f26dab6d52bf8cee0e37/FEEL.gif" /> <img width="750" height="628" width_o="750" height_o="628" data-src="https://freight.cargo.site/t/original/i/83766508a4188d2681fa6b5c4a325a57fa194d33bfe7b46887be494664faffab/REPEAT.gif" data-mid="20875455" border="0" src="https://freight.cargo.site/w/750/i/83766508a4188d2681fa6b5c4a325a57fa194d33bfe7b46887be494664faffab/REPEAT.gif" /> <img width="750" height="628" width_o="750" height_o="628" data-src="https://freight.cargo.site/t/original/i/8a7547e44e7a72a8ae8708b3cce4ae4317105eefbea1409275c7d01d3e58fd47/Check.gif" data-mid="20875454" border="0" src="https://freight.cargo.site/w/750/i/8a7547e44e7a72a8ae8708b3cce4ae4317105eefbea1409275c7d01d3e58fd47/Check.gif" /> <img width="1500" height="326" width_o="1500" height_o="326" data-src="https://freight.cargo.site/t/original/i/8cb95866b8ce17e88afdbe984542115bd978135f3959a91c99ad77fd3b83ed23/RESULTS_02.png" data-mid="21729288" border="0" src="https://freight.cargo.site/w/1000/i/8cb95866b8ce17e88afdbe984542115bd978135f3959a91c99ad77fd3b83ed23/RESULTS_02.png" /> TOUCHYOURFOOTBALLS.COM We also created a website with information about testicular cancer and interviews to Valderrama where he broke the silence about funny anecdotes during his career. <img width="2500" height="1080" width_o="2500" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09a6630b1a9fc43a67dc7b0b133a3a6edee50ef3ba5d7fc0fc5dee600d5f1d6f/Website_Browser_02-WEB.jpg" data-mid="22572141" border="0" src="https://freight.cargo.site/w/1000/i/09a6630b1a9fc43a67dc7b0b133a3a6edee50ef3ba5d7fc0fc5dee600d5f1d6f/Website_Browser_02-WEB.jpg" /> AWARDS&gt; Cannes - SILVER - Low Budget / High Impact - Direct / Lola Mullenlowe / 2018 Cannes - SILVER - Corporate Social Responsibility - Direct / Lola Mullenlowe / 2018 Cannes - BRONZE - Film / Lola Mullenlowe / 2018 Cannes - BRONZE - Entertainment / Lola Mullenlowe / 2018 Cannes - SHORTLIST - Brand Experience &amp; Activation / Lola Mullenlowe / 2018 Cannes - SHORTLIST - Health &amp; Wellness / Lola Mullenlowe / 2018 Cannes - SHORTLIST - PR / Lola Mullenlowe / 2018Ojo de Iberoamerica - GOLD&nbsp;- Media / Lola Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Brand Experience &amp; Activation / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Sustainable / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Digital &amp; Social / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Film / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Content / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER - Sports AV / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - SILVER&nbsp;- Sports Digital / LOLA Mullenlowe / 2018 Ojo de Iberoamerica - BRONZE - Effectiveness / Lola Mullenlowe / 2018 Ojo de Iberoamerica - BRONZE&nbsp;- AV Production / Lola Mullenlowe / 2018 Sol - SILVER - Integrated / Lola Mullenlowe / 2018 Sol - SILVER - PR / Lola Mullenlowe / 2018 Sol - BRONZE- Activation / Lola Mullenlowe / 2018 CdeC - BRONZE - Film / Lola Mullenlowe / 2018 https://hetu.com.ar/MASTERCARD-22-LANGUAGES Thu, 15 Feb 2018 12:03:30 +0000 Hetu https://hetu.com.ar/MASTERCARD-22-LANGUAGES <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c7c29fa395d88c493e12407c54de520ca98d227dab045ddda937193f1c0f28e1/coverphoto_02_footer.jpg" data-mid="79327157" border="0" src="https://freight.cargo.site/w/1000/i/c7c29fa395d88c493e12407c54de520ca98d227dab045ddda937193f1c0f28e1/coverphoto_02_footer.jpg" /> THE EXPERIMENT We brought 22 real people from different countries to play a football match and see if they could overcome their differences. This philosophical film-experiment was aired across US, Europe, Asia, Latam, and Africa in 2018 during a context where social divisions and xenophobia where on every media outlet (Catalonian Independence, Brexit, Islamophobia and US Migration). 22 STRANGERS. 22 DIFFERENT LANGUAGES. We did a wide research across the globe to reach with the best 22 profiles. We had to pick those who have deep prejudices about other nationalities, but at the same time, to look for 22 different language speakers. Only by doing this we would prove that football was the only language they could all speak. <img width="2500" height="1260" width_o="2500" height_o="1260" data-src="https://freight.cargo.site/t/original/i/00ab784ace36d7d8e1866c059e7d31fe946157f08e27a4495e02e2c690bb17a3/explicacion_cancha-WEB.jpg" data-mid="22572040" border="0" src="https://freight.cargo.site/w/1000/i/00ab784ace36d7d8e1866c059e7d31fe946157f08e27a4495e02e2c690bb17a3/explicacion_cancha-WEB.jpg" /> A GLOBAL FILM THAT BROKE CULTURAL BARRIERS It was the first global campaign for Mastercard for the UEFA Champions League. On it, we feature Pelé, the second-best player of all times... As a proper Argentinian, I’ll always believe that the first one is Maradona ;) Below the full film. <img width="1920" height="612" width_o="1920" height_o="612" data-src="https://freight.cargo.site/t/original/i/a543e98fb8e55f37935e5a83a4cc667973dcc5b5190aa338a98506a6ac8534c1/22Lang_PRSupers2.jpg" data-mid="21084031" border="0" src="https://freight.cargo.site/w/1000/i/a543e98fb8e55f37935e5a83a4cc667973dcc5b5190aa338a98506a6ac8534c1/22Lang_PRSupers2.jpg" /> <img width="1300" height="731" width_o="1300" height_o="731" data-src="https://freight.cargo.site/t/original/i/48d35ae687a8640d03e0fde6d987b83d1ecf6fca74932255ff671db9b6e35754/internet-platforms.jpg" data-mid="21268082" border="0" src="https://freight.cargo.site/w/1000/i/48d35ae687a8640d03e0fde6d987b83d1ecf6fca74932255ff671db9b6e35754/internet-platforms.jpg" /> BACKSTORIES:&nbsp; REAL PEOPLE, REAL PREJUDICES We also created content videos with the most interesting backstories... An Argentinian vs. a Brazilian, an Italian vs. a French, a Brit vs. a German and the incredible story of Fadi, a Syrian refugee. BEYOND AN AD: FROM STRANGERS TO FRIENDS IN REAL LIFE The guys, in the end, became friends till the point that today they share a Whatsapp group where nobody understands anything but they have pretty much fun by sharing memes and NSFW videos. <img width="1600" height="969" width_o="1600" height_o="969" data-src="https://freight.cargo.site/t/original/i/e575c699ff78e2104fd09136b0c04d9424cc7b58edc507884da172aa7be7b887/3e64fdee-4f34-4554-96e4-a3b7cd4fd991_1.jpg" data-mid="20690814" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e575c699ff78e2104fd09136b0c04d9424cc7b58edc507884da172aa7be7b887/3e64fdee-4f34-4554-96e4-a3b7cd4fd991_1.jpg" /> AWARDS&gt; Clio - BRONZE - Sport Social Good - Mastercard '22 Languages' / McCANN London / 2018 https://hetu.com.ar/MAGNUM-PROUDLY-SEEKING-PLEASURE-1 Wed, 25 Jul 2018 20:05:40 +0000 Hetu https://hetu.com.ar/MAGNUM-PROUDLY-SEEKING-PLEASURE-1 <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/570ae453f44857a62df38a64c8f0b80702176be08c5c6ec6cd17d3824b614d0f/coverphoto_02_footer.jpg" data-mid="79327298" border="0" src="https://freight.cargo.site/w/1000/i/570ae453f44857a62df38a64c8f0b80702176be08c5c6ec6cd17d3824b614d0f/coverphoto_02_footer.jpg" /> HOW DID WE CHANGE A BRAND Magnum has become famous for its ads about beautiful women pursuing pleasure. But for the relaunch of Magnum Double, the brand’s most daring ice cream, we decided to break free and challenge our point of view on pleasure.After all, who said only girls can be feminine? BACKSTORIESWe created content videos where the audience could discover more about their feelings and their thoughts around what pleasure means to them. POSTERS We teased the launch of the campaign with posters featuring our new hero girls. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/caa0539e7ba60cc5a98ce22d34891e03f49f35feeaf5d685864b3cd3b1bfebc5/2_-copy-WEB.jpg" data-mid="22572170" border="0" src="https://freight.cargo.site/w/1000/i/caa0539e7ba60cc5a98ce22d34891e03f49f35feeaf5d685864b3cd3b1bfebc5/2_-copy-WEB.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3a168c2dc309a8277c7e62d1ebb468bab71cf3cfef100e7554a52c0e1041d778/4.jpg" data-mid="21111442" border="0" src="https://freight.cargo.site/w/800/i/3a168c2dc309a8277c7e62d1ebb468bab71cf3cfef100e7554a52c0e1041d778/4.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c70b9a66944f546c5d67e73a630745c1e52ad05978d9337922d7487eb2ddfe0f/3.jpg" data-mid="21111429" border="0" src="https://freight.cargo.site/w/800/i/c70b9a66944f546c5d67e73a630745c1e52ad05978d9337922d7487eb2ddfe0f/3.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3f30ddc58224b7f61f5b006338882294e8822a64db10b946cc94275be4435931/1.jpg" data-mid="21111421" border="0" src="https://freight.cargo.site/w/800/i/3f30ddc58224b7f61f5b006338882294e8822a64db10b946cc94275be4435931/1.jpg" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ab04215bdafd9afa954da46a272fe258c3823d59c796db9caa83356c6f675b8/5.jpg" data-mid="21111511" border="0" src="https://freight.cargo.site/w/800/i/8ab04215bdafd9afa954da46a272fe258c3823d59c796db9caa83356c6f675b8/5.jpg" /> AN INTEGRATED CAMPAIGN We scale up the campaign with the launch of a short film contest during the Cannes Film Festival called ‘Be true to your pleasure’. We invited our Drag Queen ambassadors together with the director Xavier Dolan, to judge around 50 hours of entertainment. <img width="2560" height="1092" width_o="2560" height_o="1092" data-src="https://freight.cargo.site/t/original/i/5d78a4ef76f2991a60fc68dd8cbf2a4aa5e7c0e080696044ae70b1e806695a86/Screen-Shot-2018-07-25-at-23.18.07.png" data-mid="21112719" border="0" src="https://freight.cargo.site/w/1000/i/5d78a4ef76f2991a60fc68dd8cbf2a4aa5e7c0e080696044ae70b1e806695a86/Screen-Shot-2018-07-25-at-23.18.07.png" /><img width="2560" height="1089" width_o="2560" height_o="1089" data-src="https://freight.cargo.site/t/original/i/dcd2779ce6921947e0318e03c8e8cf37b0963a2eb6e9b29ff4bb1c11994e31f7/Screen-Shot-2018-07-26-at-15.37.54-copy.jpg" data-mid="21151054" border="0" src="https://freight.cargo.site/w/1000/i/dcd2779ce6921947e0318e03c8e8cf37b0963a2eb6e9b29ff4bb1c11994e31f7/Screen-Shot-2018-07-26-at-15.37.54-copy.jpg" /><img width="2560" height="1089" width_o="2560" height_o="1089" data-src="https://freight.cargo.site/t/original/i/2b30a407e1b07474093f4f772ef989ed2ac9c5afc01ba3d4ebd6d6fc07b27e7d/Screen-Shot-2018-07-26-at-15.38.27-copy.jpg" data-mid="21151090" border="0" src="https://freight.cargo.site/w/1000/i/2b30a407e1b07474093f4f772ef989ed2ac9c5afc01ba3d4ebd6d6fc07b27e7d/Screen-Shot-2018-07-26-at-15.38.27-copy.jpg" /><img width="2560" height="1087" width_o="2560" height_o="1087" data-src="https://freight.cargo.site/t/original/i/8437fe14fe299127c0be3074260a1e04c7a930933cfbaf7a83ca442dc5a9b7f1/Screen-Shot-2018-07-25-at-23.16.56.png" data-mid="21112715" border="0" src="https://freight.cargo.site/w/1000/i/8437fe14fe299127c0be3074260a1e04c7a930933cfbaf7a83ca442dc5a9b7f1/Screen-Shot-2018-07-25-at-23.16.56.png" /> RESULTS I’m not a big fan of statistics and results, but this particular case was out of our expectations. Not only about the impressive feedback from people and media outlets, but also, the campaign became the most awarded one in brand’s history. <img width="2500" height="1134" width_o="2500" height_o="1134" data-src="https://freight.cargo.site/t/original/i/94a12ec5a8bbdec6a79ac33cf5919ea81a0902b95568d00cf7f235cbf6530bdb/results-WEB.jpg" data-mid="22572206" border="0" src="https://freight.cargo.site/w/1000/i/94a12ec5a8bbdec6a79ac33cf5919ea81a0902b95568d00cf7f235cbf6530bdb/results-WEB.jpg" /> AWARDS&gt; Cannes - GOLD - Film / Lola Mullenlowe / 2015 Cannes - BRONZE - Film / Lola Mullenlowe / 2015 D&amp;AD - YELLOW PENCIL - Film&nbsp;/ Lola Mullenlowe / 2015 ACDE - SILVER - Film&nbsp;/ Lola Mullenlowe / 2015 Eurobest - BRONZE - Film Craft / Lola Mullenlowe / 2015Epica Awards - GOLD - Food &amp; Drink / Lola Mullenlowe / 2015 Epica Awards - GOLD - Craft &amp; Imagery / Lola Mullenlowe / 2015 El Ojo de Iberoamérica - GRAND PRIX - Best Latin Idea&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - GOLD - Latin Idea&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - GOLD - Film&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - BRONZE - Film / Lola Mullenlowe / 2015 El Ojo de Iberoamérica - BRONZE - Film&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - BRONZE - Interactive / Branded Content&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - GOLD - Content&nbsp;/ Lola Mullenlowe / 2015 El Ojo de Iberoamérica - GOLD - Third Eye Award / Lola Mullenlowe / 2015 El Ojo de Iberoamérica - SILVER - AV Production / Lola Mullenlowe / 2015 Sol - SILVER - TV&nbsp;/ Lola Mullenlowe / 2015 Sol - SILVER - Branded Content&nbsp;/ Lola Mullenlowe / 2015 CdeC (Spanish Creative Circle) - GRAND PRIX&nbsp;/ Lola Mullenlowe / 2015 CdeC (Spanish Creative Circle) - GOLD - Ideas / Lola Mullenlowe / 2015 CdeC (Spanish Creative Circle) - GOLD - Production&nbsp;/ Lola Mullenlowe / 2015 Effie - BRONZE&nbsp;/ Lola Mullenlowe / 2015 Eficacia (Spain Effies) - GOLD&nbsp;/ Lola Mullenlowe / 2015 https://hetu.com.ar/LIBERO-SPRAY Tue, 31 Jul 2018 22:11:50 +0000 Hetu https://hetu.com.ar/LIBERO-SPRAY <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a4568089ad920c8be42334f00f6824b3971158486cfc8ce75580e989c0aadfa0/coverphoto_02_footer.jpg" data-mid="79327364" border="0" src="https://freight.cargo.site/w/1000/i/a4568089ad920c8be42334f00f6824b3971158486cfc8ce75580e989c0aadfa0/coverphoto_02_footer.jpg" /> IF THEY EXPLAIN IT WITH FOOTBALL, YOU GET IT. Libero is Spain’s most popular football magazine. This magazine believes that the best way to explain things to men is with football.However, there are still certain things that men don't understand. That's why together with the magazine, we decided to launch a new product: Libero Spray. THE LAUNCH We launched the new product in the new edition of the magazines. Then we introduced it with the main film and 4 cut downs just to our 10,000 subscribers. It didn’t take long until it went viral. WOMEN LOVED IT! We sent it to female journalists, influencers and referees to test it. They generated their own content and share through their social media channels. We ran out of stock in the first week. We even found our own spray in Wallapop and eBay sold up to 27x times the original cost. <img width="1500" height="1029" width_o="1500" height_o="1029" data-src="https://freight.cargo.site/t/original/i/fb4aa1c1b70d95bbe35a4881f89b3bb58b015e35af4296180473c435cb646dee/Influencers.png" data-mid="21698676" border="0" src="https://freight.cargo.site/w/1000/i/fb4aa1c1b70d95bbe35a4881f89b3bb58b015e35af4296180473c435cb646dee/Influencers.png" /><img width="2500" height="1123" width_o="2500" height_o="1123" data-src="https://freight.cargo.site/t/original/i/5b8d00f9dedf6e2528a0751f3f4909822f3c45d1317b22039e85987e900a44f0/buzz01-WEB.jpg" data-mid="22572562" border="0" src="https://freight.cargo.site/w/1000/i/5b8d00f9dedf6e2528a0751f3f4909822f3c45d1317b22039e85987e900a44f0/buzz01-WEB.jpg" /> SPRAY.REVISTALIBERO.COM We created a website where fans could subscribe to get a spray and share new uses of it. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e10e7d1aa6d00fc541447a67b949c5ddad166c80579639082d0a3c7f0340649e/referencia.gif" data-mid="21706168" border="0" src="https://freight.cargo.site/w/1000/i/e10e7d1aa6d00fc541447a67b949c5ddad166c80579639082d0a3c7f0340649e/referencia.gif" /><img width="1300" height="731" width_o="1300" height_o="731" data-src="https://freight.cargo.site/t/original/i/59f49158308028f78c4bb8070a00440f320216d742a5d7ec2e10fb25b5f33420/internet-platforms-WEB.jpg" data-mid="22572564" border="0" src="https://freight.cargo.site/w/1000/i/59f49158308028f78c4bb8070a00440f320216d742a5d7ec2e10fb25b5f33420/internet-platforms-WEB.jpg" /><img width="1300" height="867" width_o="1300" height_o="867" data-src="https://freight.cargo.site/t/original/i/e9e9b77468c1ac5296713879166002db1c0b45b6134963530d96ff53eda20a4f/facebook-posts-WEB.jpg" data-mid="22572570" border="0" src="https://freight.cargo.site/w/1000/i/e9e9b77468c1ac5296713879166002db1c0b45b6134963530d96ff53eda20a4f/facebook-posts-WEB.jpg" /> ] AWARDS&gt; Cannes - SHORTLIST - Film / Lola Mullenlowe / 2016 El Ojo de Iberoamérica - SILVER - Film&nbsp;/ Lola Mullenlowe / 2016 El Ojo de Iberoamérica - BRONZE - Film Campaign&nbsp;/ Lola Mullenlowe / 2016 Sol - BRONZE - Film&nbsp;/ Lola Mullenlowe / 2016 Sol - BRONZE - PR&nbsp;/ Lola Mullenlowe / 2016 CdeC (Spanish Creative Circle) - BRONZE - Film&nbsp;/ Lola Mullenlowe / 2016